How We Built FringeFlow.Ai: Using AI to Rethink Festival Discovery

At Checkpoint Media, we’ve always believed in creating experiences that help people navigate complex situations, whether that’s understanding data, marketing, business development or cultural events. This year, we decided to take on one of the most exhilarating and overwhelming events in the world: the Edinburgh Festival Fringe.

What came out of it is something we’re incredibly proud of: 👉 FRINGEFLOW.Ai, an AI-powered itinerary builder designed to help visitors plan smarter, discover more, and enjoy the Fringe without the stress.

Why the Fringe Needed a Rethink

The Edinburgh Fringe is magical, and chaotic. With over 3,000 shows across hundreds of venues, it can feel impossible to know what to see, where to go next, or how to make the most of your day without burning out.

We saw an opportunity to help. Not with a generic review site or a static listings app, but something that truly guides the user, moment by moment;  an intelligent companion for festival-goers.

Enter FringeFlow.Ai

FRINGEFLOW.Ai isn’t a traditional recommendation engine. It’s built to understand:

• What kind of shows you’re in the mood for. 
• How much time you have between events.
• Where you are in the city.
• What else might enhance your day, from coffee breaks to pub stops.

It uses these inputs to generate a live, walkable itinerary that actually fits your real-world context; no spreadsheets or flipping between apps required.

Check it out here 👉 Fringe Festival Show Planner -Fringeflow.ai  

Built with AI, Designed for Humans

At Checkpoint, we design tools with people in mind. That means:

• Responsive UX that works on mobile without an app download.
• Clear, simple language (no AI buzzwords).
• Real-time updates and low-friction sharing options.

• A focus on accessibility and clarity.

Behind the scenes, the platform uses a mix of custom AI models, event data parsing, geolocation, and good old-fashioned design thinking. We’ve been careful to balance automation with agency, so users always feel in control.

A Platform with Possibility

FRINGEFLOW.Ai started with the Fringe — but the model has potential well beyond Edinburgh:

Could this work for Cultural Festivals, film festivals, music festivals?

A museum or gallery weekend?

A green trail through a city festival?

We’re already exploring what comes next.

Want to Work with Us?

FRINGEFLOW.Ai was designed and developed in-house by the Checkpoint Media team. If you're looking for strategic digital tools that connect people to places, experiences, or data — let's talk.

📬 Get in touch: [email protected]

About Checkpoint Media We’re a digital strategy and design agency helping cultural, civic, and creative organisations build experiences that matter. From AI to interaction design, we believe technology should be elegant, useful, and human.